MY PURPOSE IS TO MAKE A DIFFERENCE IN THE SPORTS INDUSTRY IN A WAY THAT IS IMPACTFUL AND AUTHENTIC. MY PASSION IS TO DO SO BY HELPING SHAPE A MORE INNOVATIVE, DIVERSE, AND GLOBAL INDUSTRY.
The sports industry is at a crossroads and business as usual is no longer an option. In order to succeed in this new landscape, we must meet current/future challenges with new paths, new ideas, and most importantly we must have the right people in the room making decisions to better serve fans, who are the heart of the sports industry.
I am fueled by my passion to innovate while keeping fans at the forefront, my relentless desire to make sports inclusive and accessible to all fans, regardless of age, gender or ethnicity, and my commitment to using sports to unite the world.
INNOVATION
The sports industry is at its most disruptive state and we must adapt or be left behind. Consumption habits are changing, but one thing remains the same: it all starts and ends with the FANS. I’m a problem solver by nature and an innovator by design. That is why, I look at the challenges facing our industry and work towards finding innovative opportunities. I have a passion for finding creative solutions and I want to be able to shape the future of sports media.
diversity
For far too long, the sports industry has catered to a very male, white, and older audience. I am passionate about making the sports industry more inclusive by serving a more diverse sports audience, one that focuses on women, people of color, and a younger demographic.
But I am also driven by my desire to create more diversity behind the scenes, for those that are making the decisions on what and how sports is consumed. That is why I am a champion not just of serving a diverse fan base, but also of better distribution of women’s sports, as well as the empowerment of women and people of color working in the sports industry. As an industry we must adapt how and where we present sports, but also who it’s serving and who is making those decisions.
GLOBALIZATION
I genuinely believe that sports is what unites the world. No matter where I’ve travelled, I’ve always been able to connect with people over a conversation of Ronaldo vs Messi, Atletico Madrid’s failed Champion’s League Finals or the global power of the LA Lakers. Talking with people around the world about sports allowed me to see that we are a lot more similar than we think.
I am passionate about connecting with people across the globe through sports. Whether it is growing an international league in the US, or exporting our American sports abroad, I want to be part of the development and globalization of sports around the world.
